Twitter is a microblogging and social networking website which allows you to tell the world, “What are you doing?” by short text messages of 140 characters in length, called “Tweets“. These tweets are displayed on your profile page called as “Timeline” and gets posted directly on your friends Twitter timelines who are called as “Followers” in Twitter terminology. You can also receive tweets by visiting the Twitter website, SMS, RSS, email or via a third-party application such as Tweetdeck, Hootsuite etc. In addition to Tweets you can also send “Direct Message” to your connections which works similar to emails.
Twitter can be used for both personal and business purposes. It’s a great way to keep in touch with friends and people you want to get connected to such as personalities from Media, Sports, Politics, Entertainment Industry etc. Twitter is a way to quickly spread any information about where you are and what you’re up to. For example, “I’m going for a movie tonight. Anyone wants to join me?”
Businesses can tweet about their company’s latest news, product launches, blog posts etc. With the use of Twitter, companies are interacting with their prospects, clients and customers. Twitter has drastically reduced the time of interaction between clients and companies. In the recent past, we have seen that people are posting their problems on Twitter rather than writing emails or making calls to the companies. This also holds good in case of appreciating any brand or product by actual users.
How are you using Twitter?
Kunal Mathur 